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Key metrics to track include:

• Organic traffic: Measure the number of visitors arriving at your site through organic search results.
• Keyword rankings: Monitor how well your targeted keywords are ranking on Google.
• Backlinks: Track the number and quality of backlinks to your site.
• Conversion rates: Measure how well your website converts visitors into actual players.

Conclusion

Using SEO to grow your online casino business requires consistent effort and the implementation of effective strategies. By conducting thorough keyword research, optimizing your website’s on-page SEO, creating high-quality content, building backlinks, and ensuring a mobile-friendly experience, you can significantly increase your casino’s online presence. Regularly monitoring and analyzing your SEO efforts will help you stay ahead of the competition and achieve long-term success in the online gambling market.